CHICAGO, June 26, 2024 – Jeff Kroeger, President of Insureon, joined Business Insurance editor Gavin Souter to discuss digital insurance agency trends and the future of AI in the industry.
Jeff and Gavin talked about digital commercial transactions and how many small business owners are searching for policies and purchasing them online. Jeff stressed the importance of secure transactions and customers having the option to discuss their policies with a qualified person:
"That small business owner still wants to talk to a subject matter expert or a licensed agent before fully committing to the policy and purchasing it. It's buying insurance for your business, and [people] value a consultative approach."
Gavin also asked Jeff about his thoughts on generative AI and how it stands to impact the insurance industry. Due to the industry's highly regulatory nature, Jeff doesn’t foresee artificial intelligence writing policies or providing advice anytime soon.
Finally, Jeff commented on how distribution and developing strong relationships will remain top priorities for digital insurance agencies such as Insureon even as technology continues to develop.
To watch the video interview, head over to The BI Interview.
Jeff is responsible for Insureon's corporate strategy, operations, sales, and marketing functions. He has more than a decade of commercial insurance experience, most recently as Insureon's Chief Commercial Officer. Prior to Insureon, Jeff held a number of leadership positions at top insurance carriers, such as The Hartford and CNA. He's also Chair of the Insurance Industry Charitable Foundation, Midwest Division, and a graduate of the University of Michigan. View LinkedIn.
Headquartered in Chicago, Insureon is the largest independent agency for the online delivery of commercial insurance to small- and medium-sized businesses. Its e-commerce platform allows customers to easily get insurance quotes from top-rated companies, buy policies, and manage their coverage. Insureon is licensed in all 50 states and specializes in numerous industries. For more information, visit insureon.com.
Gavin Souter, an editor of Business Insurance, hosts The BI Interview, a video series featuring expert interviews about various insurance topics. For more information and to watch interviews with insurance industry thought leaders, visit the Business Insurance website.