Even though you don't run a brick-and-mortar shop, you share many risks with traditional businesses. A customer could sue over harm from a product, or a fire could destroy your inventory. Business insurance helps your online store recover from lawsuits, theft, injuries, medical bills, and accidents.
E-commerce shops and online resellers can save money on the right coverage by comparing quotes from top-rated insurance companies.
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These insurance policies cover the most common risks of online retail.
A BOP bundles commercial property insurance and general liability coverage at a discount. It protects against theft, fires, and third-party claims.
This policy covers some third-party risks of running an e-shop, such as a delivery person who suffers a slip-and-fall accident at your physical location. It also covers libel and copyright infringement.
Most states require workers' comp for e-commerce stores with employees. It also protects sole proprietors from work-related injury medical costs health insurance might deny.
Cyber liability insurance helps online stores survive data breaches and cyberattacks. It's recommended for any small business that handles credit card numbers or other sensitive information.
Umbrella insurance provides additional coverage when an online business reaches the limit on its general liability, commercial auto, or employer's liability insurance policy.
Most states require commercial auto insurance for vehicles owned by retailers. This policy covers accidents involving a small business owner’s delivery van or other vehicle.
A small e-commerce shop will pay less for insurance than a larger business.
Factors that affect e-commerce business insurance costs include:
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It's easy to get e-commerce and online retailer business insurance if you have your company information on hand. Our application will ask for basic facts about your business, such as revenue and number of employees. You can buy a policy online and get a certificate of insurance with Insureon in three easy steps:
Insureon's licensed insurance agents work with top-rated U.S. providers to find the types of right coverage options for your unique risks and business needs, whether you work independently or hire employees.
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Review answers to frequently asked questions about online retail insurance and more.
Yes. Product liability insurance is a key coverage for online sellers. It protects your business if a product you sell causes injury or property damage because of a design defect, manufacturing flaw, or marketing error—such as missing safety instructions or incorrect labeling.
Even if you aren’t the manufacturer, strict liability laws in many states mean you can still be held responsible for damages simply because you sold the product.
For online retailers, this risk is especially high. You might never physically handle the item, yet you can still be sued if it’s defective. Lawsuits can be costly, covering attorney fees, settlements, and court judgments—which can reach hundreds of thousands of dollars or more.
Product liability coverage is usually included in a general liability policy or business owner’s policy (BOP). In some states, product liability insurance is legally required, and certain online marketplaces have their own rules. For example, Amazon requires qualifying sellers to carry at least $1 million in liability coverage. While Etsy and eBay don’t have insurance requirements, they also don’t protect sellers if something goes wrong, making insurance an important safeguard.
Having product liability insurance not only helps you comply with state or platform requirements, but also protects your financial stability and reputation if a customer files a claim.
Yes, e-commerce retailers face theft risks from both outside criminals and insider fraud. There are two types of business insurance policies to include in your retail risk management plan:
Combined, these policies help safeguard your inventory from burglary, shoplifting, or package theft, as well as protect against financial losses caused by dishonest employees or contractors. For broader protection, you can also consider commercial crime insurance.
Cyber insurance is a key coverage for any business operating online, protecting against financial losses from hackers, data breaches, and other cyberattacks. For e-commerce retailers, it can help cover costs related to common threats like phishing scams, ransomware, cybersecurity attacks, and stolen customer data.
Coverage typically includes:
Many insurance options also include data breach coverage to address the specific costs of recovering from a breach. Together, these protections can help your ecommerce company recover quickly while minimizing financial and reputational damage.
Beyond general liability and cyber coverage, several specialized policies help protect digital and e-commerce businesses from common risks: