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Why do digital marketing agencies need business insurance?
If a client claims your marketing campaign didn't deliver as promised, your agency could face a costly lawsuit. Digital marketing insurance guards against losses related to mistakes, copyright infringement, and other incidents. Every marketing professional faces these risks – no matter the size of the company.
Find the right coverage
Insureon helps digital marketing agencies and SEM consultants find insurance that matches your unique risks.
Once you apply for free quotes, our licensed insurance agents will make sure you get the right types of coverage for your small business.
What types of insurance do digital marketing companies need?
These insurance policies cover the most common risks of digital marketing and search engine marketing (SEM).
General liability insurance
This policy covers basic digital marketing risks, such as a client injury in your office. Bundle with commercial property insurance for savings in a business owner’s policy (BOP).
BEST FOR
- Third-party bodily injury
- Third-party property damage
- Commercial lease requirements
Media liability insurance
This liability coverage pays for financial losses if a client sues over late, or incomplete, or negligent work. It's also called professional liability insurance or errors and omissions insurance (E&O).
BEST FOR
- Failure to deliver contracted services
- Missed marketing deadlines
- Libel and other advertising injuries
Business owner's policy
A business owner's policy, or BOP, is a cost-effective way for digital marketing agencies to purchase general liability coverage and commercial property insurance together.
BEST FOR
- Damaged client property
- Slip-and-fall injuries at your agency
- Stolen or damaged business property
Workers’ compensation insurance
Most states require workers' comp for digital marketing agencies that have employees. It also protects sole proprietors from work injury costs that health insurance might deny.
BEST FOR
- Employee medical expenses
- Disability benefits
- Employee injury lawsuits
Cyber insurance
This policy helps search engine marketing and digital marketing agencies survive data breaches and cyberattacks. It's recommended for any business that handles sensitive data.
BEST FOR
- Customer notification expenses
- Fraud monitoring services
- Data breach investigations
Commercial auto insurance
Commercial auto insurance helps cover costs if a vehicle owned by a digital marketing agency is involved in an accident. It's usually required for business-owned vehicles.
BEST FOR
- Property damage caused by your vehicle
- Injuries caused by your vehicle
- Vehicle theft or vandalism
Looking for different coverage? See more policies.
How much does insurance cost for advertising and media professionals?
An agency with only a few workers will pay less for insurance than a larger company.
Factors that affect premiums include:
- Marketing services offered
- Business equipment and property
- Business revenue
- Types of business insurance purchased
- Policy limits and deductibles
How do I get digital marketing insurance?
It's easy to get digital marketing business insurance coverage if you have your company information on hand. Our insurance application will ask for basic facts about your ad agency, such as revenue and number of employees. You can buy a policy online and get a certificate of insurance with Insureon in three easy steps:
- Complete a free online application
- Compare insurance quotes and choose policies
- Pay for your policy and download a certificate
Insureon's licensed agents work with top-rated U.S. insurers to find the right coverage for digital marketing agencies and SEM consultants, whether you work independently or hire employees.
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